About Us

DSENDS started in a garage during COVID.

I was deep into rock climbing at the time, obsessed with it, really. The name came from the sport itself. In climbing, you'll fall off a route dozens of times before you finally send it to the top. Multiple descents for one ascent. That pursuit, showing up, failing forward, and eventually nailing it.. felt like the right foundation for a brand.

So I built one. Started designing tees, set up a Shopify store, and was screen printing everything myself out of the garage. One of the best sellers was a Jim's Mowing x DSENDS collab design that took off more than I expected. That was the moment I realised I was more interested in the craft of printing than I was in pushing my own brand.

Eventually I stopped climbing and got deep into training, CrossFit, Hyrox, the kind of stuff that takes over your life in the best way. And the business shifted with me. Instead of printing my own designs, I started bringing other people's visions to life. Gyms, PTs, trades businesses. People who needed quality gear that actually represented what they'd built.

I've been doing it alongside other work for years, first as a tradie, then as a remote sales rep. I took a year in London, lived a bit, came back with a clear head.

Now DSENDS is the main event.

No side hustle. No half measures. Just sharp branded apparel for businesses that really care about how they show up, done properly, every time.

If you've made it this far, you probably care about getting this right. That's exactly who we built this for.

Get your Free Apparel Proposal

You didn’t come this far to stop

Lets GO

Contact Info:

Phone: 0400 799 594

Email: support@dsends.au